Getting on-side at Fulham Football Club
To create a successful match day event for one of Fulham major sponsors. This is where a sponsor is given the opportunity to take over the complete marketing for a specific match.
Social media announcement
To raise the profile of BoConcept amongst Fulham’s fanbase. To create high visibility of a recognisable, aspirational brand. Create engagement with football supporters – opt in join marketing database and increase sales through stores.
To communicate with the fanbase across as a many touch points as possible, engaging with them by devising a series of interactive experiences whilst communicating premium brand values of BoConcept.
Created a series of branded communications across numerous fan touch points to create awareness of the BoConcept brand and engage with fan base through a competition including the Digital display and perimeter advertising, match programme, branding of fan concertina ‘clapper’, solus email to fan base, landing pages, Competition – entered through texting/email with prize presented on pitch.
Brand awareness and brand exposure at the stadium increased dramatically as the match was televised throughout the UK and Europe. Brand engagement increased with fan base through email, competition and programme advertising.
As a result, just over 2,000 Fulham supporters subscribed to the BoConcept email marketing database.
Pay per click (PPC)
Creative and design
Event creation and management
Social media management and strategy
Point of sale
Conversation rate optimisation (CRO)