Loft Living offers exclusive interior furnishing and accessories with timeless elegance and understated luxury. Odyssey was asked to create a brand and marketing strategy for Loft Living. Our aim was to emphasise the brand’s passion for design and it’s choice of fine materials.
The team began like all our branding projects – understanding what the brand stands for. Followed by identifying a customer profile that will prove invaluable when the team developed a defined marketing strategy. The strategy that maps out how to market the brand and how it will engage customers. Without this key step, the brand would likely not succeed.