Throughout the EU, General Data Protection Regulations pose challenges to email marketers, with new factors to be taken into consideration for all campaigns. Failure to comply can bring about heavy fines. Marketing teams now have to help to create a culture of transparency and data privacy, and email campaigns have had to change accordingly.
The value of data protection has never been so prevalent in the marketing world, and the changes to the law mean that companies of all sizes are looking much more closely at how data is captured, stored and utilised.
Email marketing list growth is getting harder with GDPR consent. But all is not lost, research points the way to getting the best of all worlds. Using the right method both GDPR consent compliance and continued strong email list growth are possible.