The Harrods name is synonymous with luxury, excellence and service. You can expect to enjoy an exemplary level of care, outstanding personal service and a brand of magic experience only to be found at Harrods. BoConcept store within Harrods has consistently become one of the top 3 performing stores worldwide. Beating over 500 stores across 65 countries in six continents. It has the highest sales per square foot of any BoConcept store worldwide and is the top-performing furniture brand within Harrods.
Marketing this store is no easy task. It requires a level of detail like no other. Every communication must be tailored to suit the specific Harrods customer profile. Odyssey’s experience in tailoring communications to the right target audience is why we are the first choice for this iconic (and strategically important) store.