News

Jan 2, 2024

A Long-Term Partnership Fuels Design Success

A Commitment to Design and Success

Concept Living, a BoConcept franchise, has been a valued marketing partner of Odyssey Media Group for over 12 years. They share a dedication to both stunning design and achieving business goals.

A Legacy of Danish Design

Founded in 1952, BoConcept boasts a rich 70-year history of design excellence. Their commitment to aesthetics has earned them a well-deserved reputation as a leader in Danish design furniture. In 2021, a new chapter began with the acquisition by 3i, a respected investment firm. This partnership fuelled Concept Living's growth and expansion, with a focus on leveraging local marketing expertise.

A Trusted Marketing Partner

The team here at Odyssey Media Group has played a crucial role in Concept Living's marketing strategy. Mireille Baumgart, Chairman of Concept Living, highlights the value of this collaboration: "Odyssey's creative blend with business acumen allows us to make impactful marketing decisions at the right time. They are a pleasure to work with, and their proactive approach keeps us ahead of the curve."

Navigating the Furniture Landscape

Through this partnership, Concept Living has greatly benefited from our innovative marketing solutions. Our harmonious fusion of creativity and business savviness, which we pride our selves on, has helped them navigate the complexities of furniture retail and design.

Adapting to a Changing Market

Concept Living's success is partly due to their ability to adapt to evolving market trends. Staying ahead of the curve in a world of ever-changing design is a challenge, but our marketing expertise continues to help them identify emerging trends and adjust strategies accordingly, maintaining their competitive edge.

Synergy for Success

Our combined efforts have demonstrably impacted the South East England markets. Their marketing strategies have boosted brand awareness, reputation, and sales. Concept Living is now synonymous with luxury, style, and sophistication, thanks in part to this successful partnership.

Explore the World of Danish Design

The BoConcept website is a treasure trove for design enthusiasts. Explore Danish design, discover beautiful products, and learn about exceptional interior design services. This online showroom allows you to immerse yourself in the world of BoConcept, featuring elegant furniture, storage solutions, and exquisite accessories. Don’t forget to visit their stores for the most incredible in-store experience.

Are you ready to take the next step?

Our innovative approach to marketing is designed to leave a lasting impression and drive business success. Our team of specialists offers expert advice and insights to take your marketing initiatives to the next level. Why not book a free 15-min call to get started?

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