At Odyssey, we’ve been excelling our Google Partner status for some time now- five years, to be exact. We haven’t, however, disclosed all the benefits that come with this esteemed badge. Let’s now discuss what it means for us to be Google Partners and, more importantly, how it helps you.

You might have seen businesses shouting about their Google Partner status, but what does it actually mean for you, our client? Well, it’s more than just a badge on our website; it’s a game-changer for how we deliver Google Ads campaigns that actually get results.

Why Work with a Google Partner?

As Google Partners, we have been certified as experts in paid search marketing and Google Ads. You have to earn it by completing training, passing tests, and providing clients with consistent outcomes. It’s not something you can just throw around. And let’s face it, having Google’s official stamp of approval matters in the digital age. Here’s what you get working with us:

Insider Access to New Features

We’re always ahead of the curve. As a Google Partner, we get early access to new features and tools. So, while others are waiting to catch up, you’ll be reaping the benefits of the latest Google Ads innovations.

Special Promotions

Google supports us with exclusive deals, and in turn, we pass those on to you. Whether it’s ad credits or other promotions, our clients are our priority.

In-Depth Expertise

We’re not just familiar with the basics of Google Ads. We live and breathe digital marketing, from search ads to display ads, shopping campaigns, and even YouTube ads. It’s our job to know exactly how to build campaigns that drive traffic, leads, and sales for your business.

As a digital marketing agency, we strive to stay at the forefront of the industry, continuously refining our approach and leveraging the latest tools to deliver exceptional results for our clients. To give you deeper insight into the value of our Google partnership and how it empowers us to deliver top-notch service, our Google Campaign Manager, Chris, shares his thoughts:

“Having worked within the digital marketing space and specifically with Google and their partner program for over 10 years now, I have seen the benefits it provides first-hand. The digital landscape is one that is continually changing and evolving, and having access to new tools and betas is critical in allowing us to set up and optimise our client campaigns to achieve and surpass their business objectives.

As our Google Campaign Manager, we are also certified in search, shopping, display, and video through the partner program. This certification enables us to offer versatile solutions, helping clients across all sectors- from lead generation to e-commerce- achieve expertly tailored results for unrivalled success.”

Proven Success with Major Brands

We’re not here to talk theory- we’re all about results. Working with amazing clients such as BoConcept UK and BoConcept Trade and Contract has been a pleasure throughout the years. Using well-planned Google Ads campaigns, we have managed nationwide retail promotions for BoConcept UK that significantly increased sales and brand recognition. We can help you reach thousands of clients or a specific group of people.

Why Google Ads? Why Now?

You’re missing out on one of the most effective digital marketing tools out there right now if you’re not using Google Ads. Consider this: Google processes 8.5 billion queries daily-that’s right, billion! -and you can advertise your company to people who are actively looking for what you have to offer by using Google Ads. It works amazingly well.

Whether your goal is to increase brand recognition, drive traffic to your website, or turn website visitors into paying customers, we can assist you in creating advertisements that speak to your market. Additionally, you can trust that your ads are being managed by a team that is constantly abreast of the newest strategies and trends thanks to our Google Partner accreditation.

How Does Google Evaluate Partners?

Google doesn't just give its Partner status to any old agency; in order to keep this esteemed designation, we need to continuously meet and maintain high criteria. Google periodically assesses its Partners using a number of important factors to make sure they're providing the greatest outcomes for their customers.

Regular Performance Reviews

Regular performance evaluations are one of the ways Google assesses its Partners. These studies evaluate an agency's ability to manage the advertising budgets of its clients in order to guarantee that campaigns are both economical and successful. Additionally, they examine campaign success, focussing on indicators such as ROI (return on investment), click-through rates, and conversion rates. Google continuously optimises campaigns to match the changing needs of each client in order to confirm that its Partners are providing top-notch results. To put it plainly, being a Google Partner requires you to demonstrate that you consistently help your clients succeed.

Ongoing Training and Certification

Google wants its Partners to be at the forefront of these changes as digital marketing is a continually changing field. For this reason, continuing education and certification are essential. Google Partners are required to maintain their certificates current, which entails passing exams on a regular basis and keeping up with the most recent developments in digital advertising and Google Ads. This guarantees that organisations like us consistently possess the latest expertise and resources necessary to manage exceptionally successful campaigns. You can be sure that your campaigns are in the hands of true specialists because Google mandates ongoing learning, so this certification is not a one-and-done deal.

Client Feedback

Customer input is another key component that Google looks at. When determining whether to keep an agency as a Partner, Google considers how satisfied their clients are. Case studies, positive testimonies, and steady performance are all essential components of this feedback loop. Google pays attention to customer satisfaction with campaign outcomes, regardless of whether it is a hyper-targeted or national effort. This supports the notion that an agency is more than just technically competent—it also provides real value and cultivates enduring bonds with its clients.

How We Earn Google Partner Status

Becoming and staying a Google Partner isn’t easy- it requires consistent excellence and a commitment to meeting Google’s strict criteria. Here’s what it takes for agencies like Odyssey to keep this coveted status.

Certified Expertise

Making sure the team is extremely component and informed about everything, Google Ads is a crucial component in earning Google Partner status. Members of the team must pass Google Ads certification examinations, which cover anything from advanced ad optimisation tactics to keyword research. These accreditations serve as evidence of our in-depth knowledge of the development and administration of prosperous digital advertising initiatives. We use data-driven strategies that have been repeatedly demonstrated to succeed rather than only speculating about what might work.

Ad Spend Requirements

We have a minimum expenditure requirement for our clients’ advertising that we must manage in order to keep our status as a Google Partner. This guarantees that we have the know-how to manage projects with varying budgets and that we routinely execute profitable campaigns in a range of sectors. It also implies that we have practical knowledge of a broad variety of Google Ads techniques and features. Our experience guarantees that your advertising budget is always being spent as efficiently as possible, whether we’re handling a massive retail campaign or a more focused lead-generation plan.

Client Success Metrics

Google looks at the numbers rather than just taking our word for it. We must continuously show that we’re hitting key performance indicators (KPIs), such as high conversion rates, and a healthy return on investment for our clients, in order to maintain our Partner status. The foundation of all we do is this emphasis on client success. Google constantly assesses our performance to make sure we’re exceeding expectations and performing to the best of our abilities. Because of this focus on quantifiable results, partnering with a Google Partner like Odyssey is an excellent financial decision for your company.

Why It Matters for Your Business

Choosing to work with a Google Partner, like us, offers significant advantages for your business. Our Google Partner status isn’t just a nice title; it’s a powerful resource that allows us to provide a higher level of service, expertise, and access to tools that non-partners simply can’t match.

Strategic Advantage

We have a strategic advantage field of digital advertising because we are a Google Partner. This implies that we frequently get access to cutting-edge methods and features before the wider public does. We can execute cutting-edge solutions that take your campaigns above and beyond what is usually possible because we keep ahead of the curve. Essentially, we can test out new ad formats, take advantage of sophisticated targeting choices, and continuously improve tactics thanks to our Partner status, which keeps your company at the forefront of digital marketing.

Enhanced Campaign Performance

We have exclusive access to Google's cutting-edge resources and tools, so we can optimise your campaigns for maximum results. This is about using deep insights to target the correct audience, increase engagement, and accomplish your unique goals—it's not simply about fine-tuning ads. As a Google Partner, we have the inside scoop on optimising every campaign for maximum efficiency and effectiveness, whether that means raising conversion rates, expanding brand recognition, or bringing in more traffic. That means that whatever your advertising goals are, your company will benefit from improved outcomes.

Peace of Mind

Working with a Google Partner means that you are collaborating with recognised experts who are thoroughly versed in Google Ads. This offers you the assurance that your campaigns are being managed by professionals who have a thorough understanding of the platform and are always learning new things about it. You can concentrate on operating your business while we take care of the intricate details of organising and maximising your advertising spending, knowing that your marketing budget is in capable hands.

Leverage Google Partner Benefits

Discover how your company will benefit from having Google Partner status! We are here to assist you confidently and expertly navigate the world of Google Ads, whether your goals are to increase sales, improve traffic to your website, or boost brand awareness.

Get in touch with us right now to find out how we can leverage our Google Partner accreditation to boost your online advertising. Together, we'll reach your business objectives and help your advertising efforts reach their maximum potential.