BoConcept x Mads Mikkelsen

London, 2017

A Danish Icon Meets Danish Design

A striking campaign featuring Mads Mikkelsen brought BoConcept’s Danish heritage to life, blending timeless design with cinematic storytelling.

The internationally acclaimed actor became the face of BoConcept, embodying the brand’s sophistication and craftsmanship. The campaign spanned digital, print, and in-store activations, creating a seamless narrative that resonated with design-conscious consumers.

With visually arresting imagery and a compelling brand story, the campaign strengthened BoConcept’s global presence, reinforcing its position as the pinnacle of Danish furniture design.

the road to results starts here—ready to get started?

We’d love to discuss what you want to achieve over the phone, online, or in person. Book a call at a time that suits you, or send us a message, and we’ll get back to you.

© 2025 Odyssey Media Group Limited. All rights reserved.

the road to results starts here—ready to get started?

We’d love to discuss what you want to achieve over the phone, online, or in person. Book a call at a time that suits you, or send us a message, and we’ll get back to you.

© 2025 Odyssey Media Group Limited. All rights reserved.

the road to results starts here—ready to get started?

We’d love to discuss what you want to achieve over the phone, online, or in person. Book a call at a time that suits you, or send us a message, and we’ll get back to you.

© 2025 Odyssey Media Group Limited. All rights reserved.