EERA’s mission to promote responsible electronics recycling needed a compelling, educational approach to drive real change.

We created a dynamic storyteller video designed to engage and educate viewers on the importance of recycling electronics. The video highlights why recycling matters, the benefits it brings, and how the process works—helping to align diverse audiences on the same sustainable path.

Understanding the barriers people face when making eco-friendly choices was central to our creative direction. By addressing these challenges, we developed an inspiring and solutions-focused narrative that encourages action. The resulted in a powerful, engaging video that not only informs but also motivates audiences to embrace responsible recycling.