BoConcept brought its signature Danish design to Harrods Aviation Luton, transforming the private lounge into a showcase of luxury and craftsmanship.

This project ensured high-net-worth travellers engaged with the brand at every touchpoint. The installation featured striking 3D signage, a beautifully designed brochure, and a dynamic digital screen display—all set within a lounge adorned with BoConcept’s luxury furniture.

The result? A refined, immersive space that reinforced BoConcept’s status as a leader in luxury interiors, leaving a lasting impression on an elite audience. The campaign also strengthened brand awareness within this exclusive setting.