BoConcept made a bold statement at Craven Cottage, taking over Fulham FC’s home ground for a high-impact brand experience.

As Fulham hosted Leeds, we worked closely with BoConcept to maximise visibility and engagement throughout the stadium. The campaign featured full-stadium LED advertising banners, on-site SMS entry competitions, stadium ad walkers, and branded clappers that put BoConcept directly into fans’ hands. Pre-game social media, newsletter content, programme ads, ticket inserts, and screen advertisements ensured the brand was front and centre across multiple touchpoints.

A dynamic, multi-channel activation that immersed fans in the BoConcept brand, reinforcing its presence in the world of sport and luxury design.