A showstopping takeover outside the iconic Harrods department store marked the launch of the Diva sofa, designed by Anders Nørgaard.

The event was designed to boost visibility for the BoConcept brand, leveraging a Guinness World Record attempt to ignite customer interest.

The record-breaking sofa became the centerpiece of a campaign brought to life across key touchpoints, including competitions, exclusive discounts, and strategic media coverage. The event was a resounding success, positioning BoConcept as a memorable and innovative brand while increasing exposure for its concession within Harrods.