A grand opening celebration at Westfield's new £600 million extension marked the launch of BoConcept's latest store.

The event was designed to introduce the brand to a new audience and establish its presence in one of the UK’s most exciting shopping destinations.

The campaign brought the BoConcept experience to life through striking visual merchandising, digital signage, and breakaway furniture displays that extended beyond the store. Competitions, exclusive vouchers, and a targeted direct mailing campaign added to the anticipation, driving customer engagement and footfall.

The result was a record-breaking success, with the store achieving the highest weekend sales of any newly opened BoConcept location in the UK and positioned BoConcept as a standout brand in Westfield.