Brand partnerships that put your members first

We build and manage brand partnerships for membership bodies — end to end, on a revenue-share basis.

Start a conversation

Growing
member ambitions

Members' expectations of what professional membership can offer continue to grow — and the best associations have the resource to meet them.

Investing in
member experience

Delivering excellent events, technology, CPD, and publications requires sustained investment. Brand partnerships are how leading associations fund it.

Income
diversification

Building sustainable brand partnerships alongside subscriptions is increasingly recognised as sound governance — not just smart finance.

A sector
in evolution

The professional membership sector is evolving rapidly. The associations leading that evolution are investing in what makes membership genuinely indispensable.

Growing member ambitions

Members' expectations of what professional membership can offer continue to grow — and the best associations have the resource to meet them.

Investing in member experience

Delivering excellent events, technology, CPD, and publications requires sustained investment. Brand partnerships are how leading associations fund it.

Income diversification

Building sustainable brand partnerships alongside subscriptions is increasingly recognised as sound governance — not just smart finance.

A sector in evolution

The professional membership sector is evolving rapidly. The associations leading that evolution are investing in what makes membership genuinely indispensable.

Growing
member ambitions

Members' expectations of what professional membership can offer continue to grow — and the best associations have the resource to meet them.

Income
diversification

Building sustainable brand partnerships alongside subscriptions is increasingly recognised as sound governance — not just smart finance.

Investing in
member experience

Delivering excellent events, technology, CPD, and publications requires sustained investment. Brand partnerships are how leading associations fund it.

A sector
in evolution

The professional membership sector is evolving rapidly. The associations leading that evolution are investing in what makes membership genuinely indispensable.

The opportunity

The right brands are already looking for your members.

Finance professionals. Clinicians. Engineers. Educators. The audiences you represent are among the most sought-after by advertisers in your sector — and your channels give brands direct, trusted access they can't buy anywhere else.

When partners are chosen for genuine relevance, brand partnerships become a natural extension of member value — introducing members to the products and services that serve their professional lives.

member value

The best brand partnerships
become part of the member experience

01

Invest in what members value

Members' expectations of what professional membership can offer continue to grow — and the best associations have the resource to meet them.

02

Fund what members value

Sponsorship revenue can directly subsidise events, CPD programmes, and publications your members rely on.

03

Curated brand access

When partners are chosen for genuine member relevance, the commercial relationship becomes a benefit in its own right.

01

Invest in what members value

Members' expectations of what professional membership can offer continue to grow — and the best associations have the resource to meet them.

02

Fund what members value

Sponsorship revenue can directly subsidise events, CPD programmes, and publications your members rely on.

03

Curated brand access

When partners are chosen for genuine member relevance, the commercial relationship becomes a benefit in its own right.

how we work

We run the commercial operation. You stay focused on your members.

We're a specialist brand partnerships agency working exclusively with membership bodies and professional associations. We bring existing brand relationships, sector expertise, and end-to-end commercial capability.

01

We identify the right brand partners

We approach brands with genuine relevance to your members — not just those willing to pay.

02

We handle all negotiations

Contracts, rates, terms — we manage the entire commercial conversation on your behalf.

03

We deliver and report

End-to-end campaign delivery, performance tracking, and full revenue transparency.

04

We grow the programme over time

Strategic guidance on developing the brand partnerships programme as your organisation evolves.

In practice

Working with some of the UK's most respected professional associations

Association of Chartered Certified Accountants

Odyssey are the official media sales partner for ACCA Global — the world's most forward-thinking professional accountancy body, with 788,000 members across 180 countries.

As ACCA's exclusive media sales partner, we sell and manage advertising across ACCA's full portfolio of owned channels, connecting brands in fintech, financial software, recruitment and professional services with one of the most valuable professional audiences in the world — through email, digital display, webinars, events and editorial.

Royal College of Anaesthetists

The RCoA is the professional body for anaesthesia & the UK's third largest medical royal college.

We are the RCoA's Official Media Sales Partner, managing their sponsorship and advertising portfolio across the Bulletin, events programme, podcast and email channels — including exhibition and sponsorship opportunities at flagship events like the Anaesthesia conference.

Since taking over the account, we've rebuilt the sponsor-facing advertising site and sales infrastructure, and are actively growing the portfolio with new products and partner categories across medical technology, education and professional services.

Advance HE

Advance HE is the professional standards body for higher education, working with institutions across the UK and internationally to raise quality, champion equality and develop the sector's people. We work with Advance HE to connect their programmes, events and conferences with the higher education professionals they're designed for.

Association of Chartered Certified Accountants

Odyssey are the official media sales partner for ACCA Global — the world's most forward-thinking professional accountancy body, with 788,000 members across 180 countries.

As ACCA's exclusive media sales partner, we sell and manage advertising across ACCA's full portfolio of owned channels, connecting brands in fintech, financial software, recruitment and professional services with one of the most valuable professional audiences in the world — through email, digital display, webinars, events and editorial.

Royal College of Anaesthetists

The RCoA is the professional body for anaesthesia & the UK's third largest medical royal college.

We are the RCoA's Official Media Sales Partner, managing their sponsorship and advertising portfolio across the Bulletin, events programme, podcast and email channels — including exhibition and sponsorship opportunities at flagship events like the Anaesthesia conference.

Since taking over the account, we've rebuilt the sponsor-facing advertising site and sales infrastructure, and are actively growing the portfolio with new products and partner categories across medical technology, education and professional services.

Advance HE

Advance HE is the professional standards body for higher education, working with institutions across the UK and internationally to raise quality, champion equality and develop the sector's people. We work with Advance HE to connect their programmes, events and conferences with the higher education professionals they're designed for.

Association of Chartered Certified Accountants

Odyssey are the official media sales partner for ACCA Global — the world's most forward-thinking professional accountancy body, with 788,000 members across 180 countries.

As ACCA's exclusive media sales partner, we sell and manage advertising across ACCA's full portfolio of owned channels, connecting brands in fintech, financial software, recruitment and professional services with one of the most valuable professional audiences in the world — through email, digital display, webinars, events and editorial.

Advance HE

Advance HE is the professional standards body for higher education, working with institutions across the UK and internationally to raise quality, champion equality and develop the sector's people. We work with Advance HE to connect their programmes, events and conferences with the higher education professionals they're designed for.

Royal College of Anaesthetists

The RCoA is the professional body for anaesthesia & the UK's third largest medical royal college.

We are the RCoA's Official Media Sales Partner, managing their sponsorship and advertising portfolio across the Bulletin, events programme, podcast and email channels — including exhibition and sponsorship opportunities at flagship events like the Anaesthesia conference.

Since taking over the account, we've rebuilt the sponsor-facing advertising site and sales infrastructure, and are actively growing the portfolio with new products and partner categories across medical technology, education and professional services.

The Model

Zero upfront cost. Zero ongoing fees.
We only earn when you do.

We work on a revenue-share basis. The majority of partnership revenue goes to your organisation. We take an agreed commission on what we bring in. No setup fee. No retainer. No fixed cost. If we're not generating partnership revenue for you, we're not charging you. The financial risk sits with us, not with you.

For your stakeholders

How to explain this to your board in two sentences...

"We are working with a specialist agency to develop a non-dues revenue stream through commercial partnerships with brands that serve our members.

They operate on a pure revenue-share model — there is no cost to the organisation unless income is generated, and all activity is curated to align with our values and add genuine value to our membership."

No commitment.
Just a conversation.

Find out what a brand partnerships programme could realistically mean for your organisation.

Find out what a brand partnerships programme could realistically mean for your organisation.

Get in touch