European Electronics Recyclers Association

Professional services

Breaking Barriers to Sustainability

Overview

EERA (European Electronics Recyclers Association) advocates for responsible electronics recycling across Europe—championing sustainability, education, and industry collaboration to drive meaningful environmental change.

Challenge

To communicate a complex, often overlooked issue in a way that resonates emotionally and practically with diverse audiences—from consumers to policymakers.

solution

We developed a narrative-led video that breaks down barriers to eco-friendly choices. Through clear messaging, engaging visuals, and human insight, we made recycling feel relevant, accessible, and urgent.

"Odyssey helped us turn our mission into a movement. The video captured our values perfectly—educational, emotional, and effective. It’s already making a real impact."

Communications Lead, EERA

Would you like a new view on your marketing?

info@odysseymediagroup.co.uk

+44 (0)118 214 2560