Hugo Boss
Retail
Statement of Style
Overview
HUGO BOSS is a global icon in luxury fashion, known for its refined aesthetic, precision tailoring, and bold brand presence. At Fenwick, Brent Cross, the brand continues to elevate retail with immersive, high-impact experiences.
Challenge
To create a visual statement that captured the essence of HUGO BOSS while standing out in a competitive retail environment—without compromising on detail, scale, or brand integrity.
solution
We designed and installed a striking vinyl featuring David Beckham, crafted for precision and impact. Positioned for maximum visibility, it blended bold imagery with brand sophistication—turning heads and driving footfall.
"Odyssey understood our brand from the inside out. The installation was flawless—elevated, on-brand, and impossible to ignore. A perfect execution of luxury retail storytelling."
Marketing Manager, HUGO BOSS UK
Would you like a new view on your marketing?
info@odysseymediagroup.co.uk
+44 (0)118 214 2560