Ready For Bed
Retail
From Local Retailer to National E-Commerce Brand
Overview
Ready For Bed is a trusted bed retailer with a strong local reputation. Their ambition was bold: evolve from a regional presence into a nationwide e-commerce brand, offering customers across the UK a seamless, secure, and engaging shopping experience.
Challenge
The existing website lacked mobile optimisation and intuitive UX, limiting conversions and scalability. Ready For Bed needed a platform that could handle complex product ranges, integrate finance options under FCA regulations, and deliver a frictionless checkout experience—all while maintaining robust security and compliance.
solution
We applied Lean UX principles and validated every decision through real-world A/B testing with actual users. The new WordPress and WooCommerce platform introduced a custom CMS, mobile-first checkout, advanced filtering, and interactive tools like guided help quizzes—all designed to make shopping simple and intuitive. Security was built in from the ground up with Cloudflare protection, SSL encryption, PCI DSS-compliant gateways, and GDPR-ready forms. The result? A fast, secure, and user-friendly site that boosted conversions, improved mobile engagement, and earned top-ranking positions for global bed brands. Ready For Bed now stands as a trusted destination for customers nationwide.
"Odyssey didn’t just build us a website—they built us a brand experience. The platform is fast, secure, and intuitive, and our customers love it. We’ve seen a huge uplift in engagement since launch."
Mark Fraser, Director, Reading Bedding
Would you like a new view on your marketing?
info@odysseymediagroup.co.uk
+44 (0)118 214 2560