BoConcept x Mads Mikkelsen
Retail
A Danish Icon Meets Danish Design
Overview
BoConcept is a global furniture brand rooted in Danish design heritage. Known for its clean lines, customisable pieces, and urban sophistication, BoConcept blends timeless style with modern functionality—bringing design into everyday life.
Challenge
To create a campaign that captured BoConcept’s Danish roots and refined aesthetic—while standing out in a competitive global market and resonating across digital, print, and retail channels.
solution
We developed a multi-channel activation starring Mads Mikkelsen, combining visually arresting imagery, in-store displays, and cohesive messaging to tell a story of sophistication, craftsmanship, and cultural relevance.
"Odyssey helped us turn design into narrative. The campaign was cinematic, elegant, and deeply aligned with our brand. It resonated across every touchpoint and elevated our global presence."
Would you like a new view on your marketing?
info@odysseymediagroup.co.uk
+44 (0)118 214 2560