BoConcept x Fulham FC
Retail
Stadium-Wide Takeover
Overview
Fulham Football Club is one of London’s most historic football institutions, known for its loyal fanbase, iconic Craven Cottage stadium, and commitment to delivering premium matchday experiences both on and off the pitch.
Challenge
To create a high-impact brand experience that resonated with a diverse stadium audience—balancing luxury design with the energy and emotion of live sport.
solution
We executed a full-stadium takeover featuring LED banners, branded clappers, ad walkers, SMS competitions, and digital content across newsletters, programmes, and social media—placing BoConcept at the heart of the matchday experience.
"Odyssey delivered a campaign that was bold, immersive, and unforgettable. The activation brought our brand to life in a way that truly connected with fans."
Would you like a new view on your marketing?
info@odysseymediagroup.co.uk
+44 (0)118 214 2560