Bang & Olufsen x Rapha
Retail
Tailored for the Ride
Overview
Bang & Olufsen is a pioneer in luxury audio, known for its seamless blend of design, technology, and craftsmanship. With a focus on personalisation and lifestyle integration, the brand continues to push boundaries in sound and style.
Challenge
To offer a seamless, scalable way for franchisees to deliver personalised products—while maintaining the brand’s high standards of design, quality, and customer experience.
solution
We designed and manufactured a customisation platform for both digital and in-store use. To showcase its potential, we collaborated with Rapha on a striking speaker cover displayed in select stores.
"Odyssey helped us turn personalisation into a premium experience. The platform is intuitive, beautifully designed, and true to our brand. The Rapha collaboration was the perfect launch moment."
Would you like a new view on your marketing?
info@odysseymediagroup.co.uk
+44 (0)118 214 2560