BoConcept
Retail
The Worlds Longest Sofa
Overview
Harrods is one of the world’s most iconic department stores, synonymous with luxury, innovation, and unforgettable retail experiences. Its Knightsbridge location is a global stage for standout brand moments.
Challenge
To introduce a new product in a way that captured attention, sparked conversation, and elevated BoConcept’s presence within one of the UK’s most prestigious retail environments.
solution
We created a bold takeover outside Harrods, featuring the record-breaking Diva sofa, supported by competitions, exclusive offers, and strategic media coverage—turning a product launch into a cultural moment.
"Odyssey brought scale, creativity, and precision to the launch. The campaign was unforgettable—driving footfall, press coverage, and positioning BoConcept exactly where it belongs: at the heart of design innovation."
Would you like a new view on your marketing?
info@odysseymediagroup.co.uk
+44 (0)118 214 2560