BoConcept
Retail
Westfield Grand Opening
Overview
Westfield is one of the UK’s premier retail destinations, known for its scale, innovation, and ability to attract global brands and high footfall. Its £600 million extension set a new benchmark for experiential shopping.
Challenge
To introduce BoConcept to a new audience in a competitive retail environment—creating buzz, driving footfall, and delivering a launch that matched the scale and prestige of Westfield’s expansion.
solution
We designed a multi-touchpoint activation featuring visual merchandising, digital signage, breakaway furniture displays, competitions, exclusive vouchers, and targeted direct mail—bringing the BoConcept experience to life beyond the store.
"The launch was electric. Odyssey nailed every detail—from the visuals to the messaging. We saw incredible footfall and record sales. It felt like the whole centre was talking about us."
Store Manager, BoConcept Westfield
Would you like a new view on your marketing?
info@odysseymediagroup.co.uk
+44 (0)118 214 2560