Facebook Feed
Feed is the customised stream of posts and activity on a person's home page of Facebook. Facebook Feed can include posts and activity from friends, Pages, groups and advertisers. Use the image format in Facebook Feed to show off your product, service or brand in new ways. To capture attention quickly, use movement and sound to show the unique features of a product or tell your brand story.
Facebook Feed (Images)
Note: There is no longer a limit on the amount of text that can exist in your ad image.
Design recommendations
File type: jpg or png
Image ratios: 1:91:1 to 4:5
Recommended resolution: 1:1 ratio: 1,080x1,080 px
Text recommendations
Primary Text: 50-150 characters
Headline: 27 characters
Technical requirements
Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%
Facebook Feed (Videos)
Design recommendations
File type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: 1:1 ratio: 1440 x 1440 pixels / 4:5 ratio: 1440 x 1800 pixels
Video captions: Optional but recommended
Video sound: Optional but recommended
Note: Videos should not contain edit lists or special boxes in file containers.
Text recommendations
Primary Text: 50-150 characters
Headline: 27 characters
Technical requirements
Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels
Facebook Feed (Carousel)
The carousel format displays 2 or more images or videos in a single ad, each with its own headline, description, link and call to action. To scroll through a carousel, people swipe on their mobile device or click the arrows on their computer screen.
Design recommendations
Image File Type: jpg or png
Video File Type: MP4, MOV or GIF
Ratio: 1:1 or 4:5
Resolution: At least 1080 x 1080 pixels
Text recommendations
Primary Text: 80 characters
Headline: 45 characters
Description: 18 characters
Landing Page URL: Required
Technical requirements
Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 240 minutes
Aspect Ratio Tolerance: 3%
Further information can be found on Meta.