Google Performance Max

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Google Performance Max

Performance Max is a goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. It's designed to complement your keyword-based Search campaigns to help you find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail and Maps.

The table below lists the requirements for each asset type that’s supported in Performance Max.

  • Minimum: Required to publish an asset group that does not have a Google Merchant Center feed attached

  • Maximum: The maximum number of asset allowed of a specific type


Asset Type

Specification Details

Required

Headlines

Min: 3; Max: 15; ≤ 30 characters each

Long Headlines

Min: 1; Max: 5; ≤ 90 characters each

Descriptions

Min: 2; Max: 5; ≤ 90 characters each

Business Name

Exactly 1; ≤ 25 characters

Call-to-Action

Min: 1 (automated or selectable)

Final URL

Exactly 1; ≤ 2048 characters

Display URL Path

Up to 2 paths; ≤ 15 characters each

Landscape Images (1.91:1)

Min size: 600×314 px; Recommended: 1200×628 px; Max file size: 5 MB; 1–20 images

Square Images (1:1)

Min size: 300×300 px; Recommended: 1200×1200 px; Max file size: 5 MB; 1–20 images

Vertical Images (4:5)

Min size: 480×600 px; Recommended: 960×1200 px; Max file size: 5 MB; 0–20 images (optional)

Square Logo (1:1)

Min size: 128×128 px; Recommended: 1200×1200 px; Max file size: 5 MB; 1–5 logos

Horizontal Logo (4:1)

Min size: 512×128 px; Recommended: 1200×300 px; Max file size: 5 MB; 0–5 logos (optional)

Videos

Formats: 16:9 / 1:1 / 9:16 or 2:3; Min length: 10 sec; Quantity: 1–5 videos

HTML5 Ads

Must include <meta name="productType" content="dynamic"> and <meta name="vertical" content="RETAIL">; responsive parameter; Max file size: 600 KB

Further information can be found on Google.

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