
Pinterest Feed (Images)
Design recommendations
Image file type: JPG or PNG
Ratio: 2:3
Resolution: 1000 x 1500 pixels
Text recommendations
Primary text: 500 characters
Headline: 100 characters (Only 40 characters shows on feed)
Maximum number of hashtags: 30
Technical requirements
Maximum file size: 20 MB (Desktop) , 30 MB (In-App)
Minimum width: 600 pixels
Minimum aspect ratio: 600 x 1800
Maximum aspect ratio: 1000 x 1000
Aspect ratio tolerance: 20%

Pinterest Feed (Videos)
Design recommendations
File Type: MP4, MOV, OR M4V
Ratio: 1:1 , 2:3, 4:5 or 9:16
Resolution: 1000 x 1500 pixels
Text recommendations
Primary Text: 500 characters
Headline: 100 characters
Maximum number of hashtags: 20
Technical requirements
Maximum file size: 2GB
Minimum width: 600 pixels
Minimum aspect ratio: 600 x 1800
Maximum aspect ratio: 1000 x 1000
Aspect ratio tolerance: 20%

Pinterest Feed (Carousel)
Design recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or M4V
Ratio: 1:1 or 2:3
Resolution: At least 1080 x 1080 pixels
Text recommendations
Primary Text: 500 characters
Maximum number of hashtags: 30
Landing Page URL: Required
Technical requirements
Number of carousel cards: 2 to 5
Video maximum file size: 2GB
Video duration: 4 second to 2 minutes
Aspect ratio tolerance: 20%
Further information can be found on Pinterest.
How to supply your content
To ensure your ads are created accurately and efficiently, please provide the following:
Images: Email your image files via Wetransfer to your account manager.
Copy: Download our helpful spreadsheet, complete the required fields for each ad format (headlines, primary text, descriptions, and any additional details), and email the finished file to your account manager.
This process helps us keep everything organised and ensures your ads reflect your brand voice and objectives.