To do our best work, we need to understand what success looks like for you. This section is about sharing your objectives and giving us the bigger picture behind your brand. The clearer we are on your goals, the better we can shape campaigns, content, and creative that move the needle where it matters most.
Please gather as much of this information as you can before we begin. If anything is missing, we’ll define it together during onboarding. The goal is to establish a clear shared foundation, so the more detail you provide upfront, the faster we can move into strategy and delivery. If you already have relevant documents such as brand decks, research or personas, feel free to send them instead of starting from scratch.
Business Objectives and KPIs
We start by defining your overarching business objectives and how success is measured. These could be focused on brand awareness, lead generation, increased sales, improved retention, or a mix of all four. Establishing clear KPIs ensures that every activity is tied back to measurable outcomes that matter to your business.
Target Audience Profiles / Personas
Understanding who you want to reach is essential. The more you can tell us about your audience — their needs, behaviours, motivations, and challenges — the more relevant and effective our work can be. If personas already exist, we’ll use them; if not, we can help build them together.
Priority Products or Services
Not every product or service carries the same weight. Highlighting the ones that are most profitable, time-sensitive, or strategically important allows us to focus campaign activity where it will have the biggest impact.
Competitor Landscape
Knowing who you’re up against sharpens our strategy. A list of your main competitors — and how they position themselves — gives us insight into the opportunities for your brand to stand out and differentiate.
Market Research and Insights
Any research, data, or insights you already have will add depth to our understanding. This might include customer surveys, sales data, or industry reports. The more context we have, the more precise and impactful our work can be.
Short-Term Campaign Goals
Alongside your long-term vision, it’s important to define immediate priorities. Whether you’re looking to generate leads, launch a new product, increase social engagement, or drive sales, identifying short-term goals ensures we deliver quick wins while also building towards sustainable growth.
How to supply your content
We've created a template you can download, fill in and email back to your account manager. This process helps us keep everything organised and ensures your ads reflect your brand voice and objectives.