Google Display
Responsive display ads are a form of asset-based ads. An asset is simply a part of an ad, such as a headline, description, image or logo. To create asset-based ads, you'll provide: headlines, descriptions, images and logos. Google uses machine learning algorithms to arrange these assets in countless combinations across the web, continuously optimising for performance.
File types | |
|---|---|
Formats | GIF, JPG, PNG |
Max. size | 150KB |
Ad Sizes | |
|---|---|
Square and rectangle | |
Small Square | 200 x 200 px |
Vertical rectangle | 240 x 400 px |
Square | 250 × 250 px |
Triple widescreen | 250 × 360 px |
Inline rectangle | 300 × 250 px |
Large rectangle | 336 × 280 px |
Netboard | 580 × 400 px |
Skyscraper | |
Skyscraper | 120 × 600 px |
Wide skyscraper | 160 × 600 px |
Half-page ad | 300 × 600 px |
Portrait | 300 × 1050 px |
Leaderboard | |
Banner | 468 × 60 px |
Leaderboard | 728 × 90 px |
Top banner | 930 × 180 px |
Large leaderboard | 970 × 90 px |
Billboard | 970 × 250 px |
Panorama | 980 × 120 px |
Mobile | |
Mobile banner | 300 × 50 px |
Mobile banner | 320 × 50 px |
Large mobile banner | 320 × 100 px |
Animated Ads (GIF) | |
Animation length and speed |
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