Facebook Stories
Facebook Stories can bring your business to life in an immersive format, with options to add stickers, emojis and other creative elements. These full-screen vertical ads appear to viewers between organic Facebook Stories. You can use the image format in Facebook Stories to show off your product, service or brand. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality.
Facebook Stories (Images)
Image ads in Facebook Stories will appear for five seconds or until the user has swiped out of the story.
Design recommendations
File type: jpg or png
Ratio: 9:16
Resolution: 1440 x 2560 pixels
Tip: Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other creative elements to avoid covering these elements with UI elements such as the call-to-action.
Text recommendations
Primary text: 125 characters
Headline: 40 characters
Technical requirements
Maximum file size: 30MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%
Facebook Stories (Videos)
Design recommendations
File type: MP4, MOV or GIF
Ratio: 9:16
Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: 1440 x 2560 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended
Videos should not contain edit lists or special boxes in file containers.
Tip: Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the video free from text and logos to avoid covering these elements with UI elements such as the call-to-action.
Text recommendations
Primary text: 125 characters
Headline: 40 characters
Technical requirements
Video duration: 1 second to 2 minutes
Maximum file size: 4GB
Minimum width: 250 pixels
Aspect ratio tolerance: 1%
Further information can be found on Meta.