Just like Snaps, Single Image or Video ads offer a variety of creative freedom to communicate your message. They can take the form of video — whether it be motion graphic, live, cinema-graph, still, or gif style.

Specifications
Full Screen Canvas	1080 x 1920px 9:16 aspect ratio Scaled proportionally to original asset
Acceptable Creatives	Live, motion graphic, or stop motion video Cinemagraph Slideshow Gif-like Still image
Length	3 to 180 seconds (if file size does not exceed 1 GB) If the video is less than 3 seconds, the video will be looped to meet the 3 second minimum.
File Format	Video: .mp4 or .mov and H.264 encoded Image: .jpg or .png (Ads Manager only) Storage Aspect Ratio (SAR): 9:16 Display Aspect Ratio (DAR): 9:16 Pixel Aspect Ratio (PAR): 1:1
File Size	Video: 1 GB or less Image: 5 MB Dynamic Ads: 6 MB or less
Audio	Must utilise 2 channels (left and right) in a balanced way throughout Audio target level should be- 16 LUFS PCM or AAC codec 192 minimum kbps 16 or 24 bit only

Single Image or Video Requirements
Photo Image Requirements	Image format: PNG or JPEG Minimum image size: 720x1280px If you’re uploading an image or video that is not 720x1280px you’ll have the ability to crop it to meet the specifications Required Image Ratio: 9:16 Maximum file size: 5MB Please Note: The image will be converted into a video of 5 second duration.
Single Image or Video Requirements	Brand name must match the paying advertiser whose products or services are being advertised Brand name and headline must be added Full screen and vertically formatted Approved for viewing by a 13+ audience If featuring your Sponsored Creative Tool, the Ad must include persistent branding and a graphic text overlay with actionable message, such as, “Unlock Lens” or a Campaign tagline Advertiser-supplied brand name and headline for Single Image or Video ads running in between User Stories and in Our Stories Client is responsible for obtaining appropriate licensing rights for fonts, emojis, and creative tools
Brand and Headline Placement	Brand Name: Up to 32 characters with spaces (i.e. company name, movie title, etc.) Headline: Up to 34 characters with spaces (i.e. product name, Campaign slogan/tagline, tune-in date, etc.) Please Note: The Brand Name must reflect the paying Advertiser and cannot be the same as your Headline

Single Image or Video Requirements

Photo Image Requirements

Image format: PNG or JPEG

Minimum image size: 720x1280px
If you’re uploading an image or video that is not 720x1280px you’ll have the ability to crop it to meet the specifications
Required Image Ratio: 9:16
Maximum file size: 5MB
Please Note: The image will be converted into a video of 5 second duration.

Single Image or Video Requirements

Brand name must match the paying advertiser whose products or services are being advertised

Brand name and headline must be added
Full screen and vertically formatted
Approved for viewing by a 13+ audience
If featuring your Sponsored Creative Tool, the Ad must include persistent branding and a graphic text overlay with actionable message, such as, “Unlock Lens” or a Campaign tagline
Advertiser-supplied brand name and headline for Single Image or Video ads running in between User Stories and in Our Stories
Client is responsible for obtaining appropriate licensing rights for fonts, emojis, and creative tools

Brand and Headline Placement

Brand Name: Up to 32 characters with spaces (i.e. company name, movie title, etc.)

Headline: Up to 34 characters with spaces (i.e. product name, Campaign slogan/tagline, tune-in date, etc.)
Please Note: The Brand Name must reflect the paying Advertiser and cannot be the same as your Headline

Restricted Specifications

Use or promotion of Snapchat usernames (or accounts) and Snap-owned trademarks or products, except in the context of promoting a Snapchat account (i.e. “Follow @advertiseraccount on Snapchat” or “Add us on Snapchat”)

Snap UI CTA highlights (such as single semi-circle or triangle) are all allowed only if they are static and do not dominate the creative. The only movement allowed is an introductory reveal.
On-screen text or graphic CTAs that use the word 'Unlock,' unless tied to a Snapchat creative tool (i.e. Lenses, Sticker pack)
Use or promotion of Snapcodes.
Altering of Snap trademarks, including the Snapchat app icon. All uses of the Snap trademarks must comply with the Snap Brand Guidelines.
Falsely implying or suggesting any partnership or endorsement by Snap.
Inclusion of Snapchat UI elements or organic Snap features. (Restriction does not include native text bar, doodles, Helvetica font* or emojis*)
Emulating Publisher content to mislead Snapchatters.
Ads that have little or no correlation between Single Image or Video and landing page, use overly sensationalized language or make unverifiable claims, and/or use deceptive copy, or imagery to incentivize a Snapchatter to click.
Headlines that feature all capital letters.
Placing important elements of your ad creative (e.g., critical graphics, logos, messaging, visual indicators or legal language) outside of Snapchat ad safe zones.

Further information can be found on Snapchat.