Snapchat Stories
Spark curiosity and drive engagement with Story Ads. With Story Ads, Snapchatters can tap through a series of images or videos you curate. Best for: driving deeper engagement, educating viewers about your product and/or promoting special offers and timely messaging.
Story Ads
Story Ads allow you to reach Snapchatters with a series of ads in between content, or with a branded tile in the Snapchat Discover section. The Story Ad tile in the Discover Feed opens to a collection of 1 - 10 images or videos.
Story Ad Tiles also include a Call to Action (CTA) button for App Install and Website Attachment types. The CTA can help increase attachment open rates, which may lead to an increase in overall conversions and click-through conversions in particular.
Specification | |
|---|---|
File type | .jpg, .png, .mp4, or .mo |
Aspect ratio | 9:16 |
Resolution | 1080px x 1920px |
Length | 3-180 seconds |
Attachments | Website, app, long form video or Lens |
Text requirements | |
|---|---|
Brand | Up to 25 characters with spaces |
Headline | Up to 34 characters with spaces |
Calls-to-action | Select the CTA text. Snapchat applies the visual and places the CTA on the ad. |
Tile asset deliverables for discover section | |
|---|---|
Logo | |
File type | .png |
Resolution | 993 x 284 px |
Image | |
File type | .png |
Resolution | 360 x 600 px |
Story title | |
Text | Up to 55 characters with spaces |
Further information can be found on Snapchat.