Technical requirements
Maximum file size: 30MB
Minimum width: 500 pixels
Minimum aspect ratio: 400 x 500
Maximum aspect ratio: 191 x 100
Aspect ratio tolerance: 1%

Instagram Feed (Videos)

Design recommendations
File type: MP4, MOV or GIF
Ratio: 4:5
Resolution: 1440 x 1800 pixels
Video captions: Optional, but recommended
Video sound: Optional, but recommended

Text recommendations
Primary Text: 125 characters
Maximum number of hashtags: 30

Technical requirements
Video duration: 1 second to 60 minutes
Maximum file size: 4GB
Minimum width: 250 pixels
Aspect ratio tolerance: 1%

Instagram Feed (Carousel)

The carousel format allows you to showcase up to ten images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card.

Design recommendations
Image file type: JPG or PNG
Video file type: MP4, MOV or GIF
Ratio: 1:1 or 4:5
Resolution: At least 1080 x 1080 pixels

Text recommendations
Primary text: 125 characters
Maximum number of hashtags: 30
Landing page URL: Required

Technical requirements
Number of carousel cards: 2 to 10
Image maximum file size: 30MB
Video maximum file size: 4GB
Video duration: 1 second to 2 minutes
Aspect ratio tolerance: 1%

Further information can be found on Meta.