Tip: Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.

Text Recommendations
Primary text: 125 characters

Technical Requirements
Maximum file size: 30MB
Minimum width: 500 pixels
Aspect ratio tolerance: 1%

Instagram Stories (Carousel)

Image ads in Facebook Stories will appear for five seconds or until the user has swiped out of the story.

Design recommendations
Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
Ratio: 9:16
Resolution: At least 1080 x 1920 pixels

Tip: Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image or video free from text and logos to avoid covering these key elements with the call-to-action.

Text recommendations
Primary Text: 125 characters
Headline: 40 characters
Landing Page URL: Required

Technical requirements
Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 15 seconds
Aspect Ratio Tolerance: 1%

Instagram Stories (Videos)

Design recommendations
File Type: MP4, MOV or GIF
Ratio: 9:16
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: 1440 x 2560 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

Tip: Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the video free from text, logos, or other key creative elements to avoid covering them with the profile icon or call-to-action.

Text recommendations
Primary text: 125 characters

Technical requirements
Video Duration: 1 second to 60 minutes
Maximum File Size: 4GB
Minimun Width: 250 pixels
Aspect Ratio Tolerance: 1%

Further information can be found on Meta.